We believe that our products are for adults and we
communicate in a responsible manner with consumers about our products.
We believe in:
- offering Adult consumers
a broad range of Combustible Tobacco Products and Accessories to meet
their preferences;
- providing Adult
consumers with the information necessary to make informed choices;
- the tobacco harm
reduction potential of Next Generation Products;
- commitment to marketing
our Next Generation Products responsibly;
- alternatives to
Combustible Tobacco Products such as Next Generation Products in
particular which can make a significant contribution to tobacco harm
reduction.
We are committed to the marketing and advertising of our
Products responsibly:
- within the laws, codes
of practice and voluntary agreements of those countries within which we
operate; and
- to meet the preferences
of Adult consumers.
We will provide clear and accurate information about our
Products and in particular Next Generation Products and their relative risks to
enable Adult Consumers to make informed choices.
We fully support Youth access prevention and minimum age
restrictions for the lawful sale or purchase of our Products.
Our »International Marketing Standard for Combustible
Tobacco Products and Accessories« and our »International Marketing Standard for
Next Generation Products« set out clear rules and principles to which all our
employees and relevant business partners world wide must adhere to, both in
letter and in spirit.