Marketing

We believe that tobacco products are intended for adults. We are committed to promoting and selling our products responsibly, within the laws and voluntary agreements of the countries in which we operate.

Our “International Standard for the Marketing of Tobacco Products” sets out clear rules and principles to ensure that our advertising and promotional activities comply with the applicable legislation and are directed only to adult smokers. All our employees world wide must observe and enforce this Standard, both in letter and in spirit.

We encourage governments and other relevant authorities in the markets in which we operate to incorporate the practices laid out in this Standard into national laws and agreements, respecting the principles of informed adult choice and commercial communication.

We support the enforcement of legal minimum age restrictions by the appropriate authorities for the purchase of tobacco products.

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